Addressing My Audience

My magazine uses its youthful colour scheme that was chosen in my audience research to attract my target audience. I also used slang and informal language to speak directly in the language of my readers. The language that I used in the magazine was informal so it appeals to a younger yet educated audience. The layout of the magazine is like other magazines that i researched while planning such as FHM and NME as it holds many conventions of a real life music magazine. This also meant it kept the overall appearance quite youthful. The bright colour scheme was chosen through my audience research which meant this was what they wanted (creating a direct input allowed them to choose features that they felt would make them buy the magazine.)
I also implemented the conventions of ripped stickers and scruffy backgrounds that appear broken almost which connotes rebellion something that links to my target audience’s youthful age where rebellion is common. 2nd person pronouns ‘you’ have been used to create a direct link with the reader and the magazine making a personal relationship between the two. It almost gives the impression that it is addressing the target audience individually- connoting that their views/opinions do matter something young people strongly feel they do not get to share. New bands connotes originality and maybe cheaper tickets to gigs before they become ‘famous’ which allows aspirers to acknowledge that their dreams can come true and that mainstreamers can afford to see their new favourite future band.
My Front Cover model is from the age range I am targetting and represents the subcultures of ROCK which my music magazine is representing for example the social groups of Goth as you can see below my cover image and a goth searched for on google: