Institutions

I would personally prefer a bigger publisher like Bauer to distribute my music magazine because it is the largest privately owned publisher in Europe. Bauer is a publisher that distributes multi-nationally meaning a product can be easily widely distributed. The benefits of having an established media institution like Bauer as a publisher we would have advertising agencies already signed up with good reputations. By having direct links with other distributors such as WHSmiths you are enabling your product to have a wider circulation, usually all over the country. However, the negative impact having a big publishing company is having less editorial independence and the company may choose the way in which you create the magazine and have control of parts of your magazine. They are also much more likely to make you pay more attention to the advertisers as to your audience because of the high revenue that is created by advertising space. Although, you would be competing against the other magazines and would have limits set on what you can produce you would also be able to use their knowledge and their ideas as inspiration for the magazine.

Distribution is key to a magazine's success as it attracts the target audience. The right sort of advertising and marketing in order to raise awareness of the magazine to its specifc target audience which enables people to decide what is right for them. The magazine needs to be distributed in the right outlets for it's budget so it is displayed to it's target audience. To gain a maximum shelf space magazine companies use distribution companies such as Marketforce (UK) ltd, however this only applies to magazines which are likely to be instantly commercially successful.

Synergy
As my magazine would not be mainstream because it targets a subculture written about by Dick Hebdige but this therefore means there would not be a huge amount of synergy with t.v programmes or radio shows as the target audience would be too small. However it may have a link on the website youtube with extra information about the featured bands and links to their video clips and or gig listings. This link will help it to become viral on the internet.